Dashboard
Overview of your UA performance
Spendvs. $111,487
$125,430
12.5%
Installsvs. 79,834
86,753
8.7%
CPAvs. $1.40
$1.45
3.4%
ROAS (D7)vs. 2.63
2.38
9.6%
Revenue (D7)vs. $292,313
$298,456
2.1%
AI Insight
ROAS has dropped 9.6% in the last 7 days, mainly due to creative fatigue
3 campaigns and 7 creatives are underperforming. Consider pausing or refreshing them.
Potential ROAS Lift+18.7%with AI recommended actions
Performance Trend
Spend
Installs
ROAS (D7)
Top Channels
Total$125,430Spend
TikTok$45,33136.1%
Meta Ads$38,74230.9%
Google Ads$22,65418.1%
Unity Ads$8,7657%
Other$10,0387.9%
AI Recommendations
Scale Campaign:Adventure iOS US
Potential ROAS lift: +22.4%Pause Creative:Video_X_12
ROAS -9.3% vs account averageIncrease Budget:TikTok Android JP
High performance & low competitionTest New Audience:LAL 1% Purchasers
Similar audiences are performing wellCampaign Performance
| Campaign | Platform | Spend | Installs | CPA | ROAS (D7) | Revenue (D7) | Trend |
|---|---|---|---|---|---|---|---|
M Adventure iOS US | M | $15,231 | 10,832 | $1.41 | 2.83 | $43,124 | |
T Puzzle Game TikTok | T | $12,432 | 9,231 | $1.35 | 3.12 | $38,742 | |
G Racing Android JP | G | $9,876 | 6,543 | $1.51 | 1.98 | $19,543 | |
M Action Game iOS | M | $8,765 | 5,432 | $1.61 | 2.45 | $21,491 | |
T Word Game US | T | $7,654 | 4,321 | $1.77 | 1.76 | $13,452 |
Creative Performance
0:15
Video_X_12
Fatigue Score
92%0:20
Video_X_09
Fatigue Score
78%Image_05
Fatigue Score
45%0:15
Video_X_07
Fatigue Score
23%Anomalies Detected
ROAS drop in Racing Android JPHigh
-32% in last 2 daysSpend spike in TikTok AndroidMedium
+47% in last 24hTracking issue in Meta iOS 14+High
ATC events droppingForecast (Next 7 Days)
Spend
ROAS (D7)
Expected Spend
$98,76511.2%
Expected Installs
68,4329.3%
Expected ROAS (D7)
2.414.7%
Competitor Intelligence
New Creative Detected
2h agoTop competitor launched new ad
Share of Voice Increase
5h agoCompetitor spend increased 25%
Trending Ad Format
1d agoPlayable ads are trending