Automated Actions
Automate campaign optimizations and operational tasks to save time and improve performance
CPM Spike Auto Mitigation
Lower bid caps when CPM surges to protect profit margins (Puzzle Game - Android)
TikTok Ads
Puzzle Game - Android / All Campaigns
5 campaigns
$2,950 saved
Pause High CPA Ads
Temporarily pause ads exceeding target cost per acquisition (Casual Game - iOS)
TikTok Ads
Casual Game - iOS / Creative Groups
8 ad groups
$4,120 saved
ROAS Cap Protection
Pause underperforming targets with insufficient ROAS (Strategy Game - iOS)
Google Ads
Strategy Game - iOS / Search Campaigns
4 campaigns
$5,800 saved
Increase Budget on Top Performers
Increase budget for high ROAS campaigns (Puzzle Game - Android)
Meta
Puzzle Game - Android / All Campaigns
18 campaigns
$24,560 added
Bid Up on High ROAS
Scale bids to capture impression share on high return ad groups (Puzzle Game - Android)
Meta Ads
Puzzle Game - Android / Interest Audiences
6 ad sets
$3,400 added
Pause Underperforming Campaigns
Pause campaigns with ROAS below target (Racing Game - iOS)
Google Ads
Racing Game - iOS / All Campaigns
12 campaigns
$12,430 saved
Creative Fatigue Rotation
Rotate creatives with high fatigue score (Word Game - US)
TikTok
Word Game - US / All Ad Sets
24 creatives
rotated
Budget Reallocation
Reallocate budget from low to high performers (Adventure Game - iOS)
All Platforms
Adventure Game - iOS / All Campaigns
$15,340
reallocated
Bid Optimization
Adjust bids to hit target CPA (Strategy Game - Android)
Google Ads
Strategy Game - Android / All Campaigns
$8,210 saved
Anomaly Response
Auto actions for detected anomalies (Puzzle Game - Android)
All Apps
Puzzle Game - Android / All Campaigns
5 anomalies
handled
Creative Fatigue Swap
Swap out low-performing creatives based on CTR (RPG Game - Android)
Meta Ads
RPG Game - Android / All Creatives
12 creatives
swapped
Audience Expansion
Expand audience for top performing sets (Shooter Game - iOS)
Meta
Shooter Game - iOS / All Ad Sets
11 ad sets
expanded
Target CVR Optimizer
Adjust bidding parameters to maximize purchase conversions (Casual Game - iOS)
Google Ads
Casual Game - iOS / Search Campaigns
2 campaigns
$1,850 saved
Low Impression Alert Action
Increase budget when impression share is low (Casual Game - Android)
Google Ads
Casual Game - Android / All Campaigns
9 campaigns
adjusted
Spend Cap Protection
Stop campaigns when daily spend limit reached (Racing Game - iOS)
All Platforms
Racing Game - iOS / All Campaigns
3 stops
prevented overspend
Weekend Budget Multiplier
Boost target budgets during high conversion weekend hours (All Games)
All Platforms
All Games / All Campaigns
42 campaigns
$18,500 added
Lookalike Refresh Campaign
Rotate fatigued lookalike audiences (RPG Game - iOS)
Meta Ads
RPG Game - iOS / Lookalikes
3 ad sets
refreshed
Google Search Bidding
Adjust target ROAS bids based on search volume trends (Strategy Game - Android)
Google Ads
Strategy Game - Android / Brand Search
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Weekend Pause
Pause non-performing campaigns on weekends (RPG Game - iOS)
All Platforms
RPG Game - iOS / All Campaigns
-
Hourly Budget Check
Prevent excessive budget pacing spikes on weekends (Casual Game - iOS)
TikTok Ads
Casual Game - iOS / Prospecting
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