LTV & Retention
Analyze user retention trends and lifetime value to optimize your UA strategy
Average LTV (All Users)
$2.38▲ 9.6%
vs. $2.17
Average LTV (Paying Users)
$18.74▲ 11.2%
vs. $16.84
ARPU
$0.89▲ 6.8%
vs. $0.83
D1 Retention
43.21%▲ 2.3pp
vs. 40.91%
D7 Retention
18.76%▲ 1.8pp
vs. 16.96%
D30 Retention
7.34%▲ 0.9pp
vs. 6.44%
User Retention Curve
Retention Type
This Period (May 12 - May 18)
Compare Period (May 05 - May 11)
Retention Heatmap (All Users)
| Cohort (Install Date) | Day 1 | Day 7 | Day 14 | Day 30 | Day 60 | Day 90 |
|---|---|---|---|---|---|---|
| May 12, 2024 | 43.2% | 18.8% | 12.6% | 7.3% | 4.1% | 2.8% |
| May 11, 2024 | 44.0% | 19.3% | 12.9% | 7.6% | 4.2% | 2.9% |
| May 10, 2024 | 42.1% | 18.1% | 11.8% | 6.9% | 3.8% | 2.6% |
| May 09, 2024 | 41.7% | 17.6% | 11.5% | 6.6% | 3.7% | 2.5% |
| May 08, 2024 | 41.2% | 17.0% | 11.2% | 6.4% | 3.6% | 2.4% |
| May 07, 2024 | 40.6% | 16.3% | 10.7% | 6.1% | 3.4% | 2.3% |
| May 06, 2024 | 39.8% | 15.8% | 10.3% | 5.8% | 3.2% | 2.1% |
LTV Over Time
This Period (Apr 12 - May 18)
Compare Period (May 05 - May 11)
LTV by Channel
This Period
Compare Period
Average LTV (All Users)
Top Campaigns by LTV
| Campaign | Source | Avg LTV (All) | vs. Prev |
|---|---|---|---|
| Adventure iOS US | $3.24 | +12.3% | |
| Puzzle Game TikTok | $2.91 | +9.8% | |
| Racing Android JP | $2.48 | +8.7% | |
| Word Game US | $2.35 | +10.1% | |
| Action Game iOS | $2.21 | +6.2% |