vs. May 05 - May 11, 2024
JD

Performance Analyst

AI-driven performance driver diagnosis, real-time KPI trend charts, and campaign analytics

Date Range
Compare To
Apps
Countries
Channels
Spend
$125,430
+ 16.8%vs. last 7d
Installs
98,765
+ 12.4%vs. last 7d
Cost per Install (CPI)
$1.27
+ 4.8%vs. last 7d
ROAS (7D)
2.38
+ 9.8%vs. last 7d
Conversions
189,324
+ 14.3%vs. last 7d
CPA
$9.45
+ 5.2%vs. last 7d

Performance Trend

Spend
ROAS (7D)
CPI

Performance Drivers

DriverImpactvs. last 7 days
Increase in Facebook spendHigh+ 23.6%
iOS campaign growthHigh+ 18.2%
US CPI improvementMedium+ 6.3%
Android ROAS declineHigh- 12.7%
Creative fatigue detectedMedium+ 5.4%

Top Campaigns

Campaign
Channel
Spend
Installs
CPI
ROAS (7D)
Conversions
Change (vs. last 7 days)
Actions
US | iOS | Scale | Install
Facebook
$18,43015,672$1.182.8528,945
+ 23.4%
Global | Android | Install
Google Ads
$16,21012,345$1.312.1218,765
+ 8.7%
US | iOS | Brand | Install
Apple Search Ads
$12,9808,745$1.483.2116,234
+ 15.6%
US | Android | Install
TikTok
$9,4506,123$1.541.629,876
- 12.7%
CA | iOS | Install
Meta
$7,8205,432$1.442.458,765
+ 6.2%
EU | iOS | Strategy | Purchase
Google Ads
$6,9404,120$1.681.956,410
- 4.5%
JP | Android | Puzzle | Install
TikTok
$5,8204,980$1.172.857,845
+ 18.2%
US | iOS | Adventure | Purchase
Facebook
$14,89010,230$1.463.1015,840
+ 14.8%
UK | iOS | Casual | Install
Apple Search Ads
$4,2502,840$1.502.204,120
+ 3.2%
SEA | Android | Action | Install
TikTok
$3,9205,120$0.771.456,920
- 15.3%
Rows per page:
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AI CopilotBETA
👋How can I help you today?
Why did ROAS drop in the last 3 days?
ROAS dropped 9.6% in the last 3 days due to:
  • Creative fatigue in 7 creatives
  • Increased CPI in TikTok Android (+18%)
  • Higher competition in US (auction competition +23%)
  • Decreased CTR in Meta placements (-14%)
Recommendations:
  1. Refresh or pause fatigued creatives
  2. Adjust bids for TikTok Android
  3. Scale best performing US campaigns
Which campaigns should I scale?
Based on our analysis, these campaigns have high scaling potential:
1.
M
Adventure iOS US
Potential ROAS lift: +22.4%
2.
T
Puzzle Game TikTok
Potential ROAS lift: +18.7%
3.
M
Word Game US
Potential ROAS lift: +15.3%