AI Copilot
BETAYour AI marketing analyst for smarter UA decisions
Why did ROAS drop in Android US campaigns in the last 3 days?
10:31 AMHere's what I found for your Android US campaigns in the last 3 days (May 16 - May 18, 2024):
ROAS dropped by 18.3% compared to the previous 3 days.
Top Findings
1
Creative fatigue increased
CTR dropped by 23% across top 10 creatives
2
CPM increased
CPM rose by 15% due to higher auction competition
3
Audience saturation
Frequency increased by 32% causing efficiency drop
4
Budget pacing issues
Spend concentrated in low-performing ad sets
ROAS & Spend Trend
ROAS
ROAS (Prev)
Spend
ROAS -18.3%
Affected Campaigns
| Campaign | Spend | ROAS (D7) | Change | Impact |
|---|---|---|---|---|
Racing Game - Android - US | $28,432 | 1.45 | -27.3% | High |
Puzzle Game - Android - US | $18,765 | 1.28 | -21.6% | High |
Word Game - Android - US | $15,231 | 1.32 | -19.8% | Medium |
Adventure Game - Android - US | $12,876 | 1.68 | -12.4% | Medium |
Strategy Game - Android - US | $9,432 | 1.75 | -8.7% | Low |
Key Metrics Change
| Metric | This Period | Previous 3 Days | Change |
|---|---|---|---|
| ROAS (D7) | 1.48 | 1.81 | -18.3% |
| Spend | $28,432 | $18,500 | +53.7% |
| CPA | $1.62 | $1.35 | +20.0% |
| CTR (Link) | 1.21% | 1.57% | -22.9% |
| CPM | $7.48 | $6.48 | +15.4% |
| Frequency | 2.35 | 1.78 | +32.0% |
AI Recommendations
Refresh creatives
Pause or replace 6 underperforming creatives showing fatigue
Potential ROAS lift
+6.2%
Optimize budgets
Shift 20% budget from low-performing ad sets to top performers
Potential ROAS lift
+4.1%
Expand audiences
Scale to lookalike audiences to reduce saturation
Potential ROAS lift
+3.8%
10:31 AM
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