vs. May 05 - May 11, 2024
JD

Alerts

Monitor important changes and get notified when something needs your attention

Total Alerts
20+14%
vs. last 7 days
Critical
6+75%
vs. last 7 days
Warning
8+20%
vs. last 7 days
Info
6-10%
vs. last 7 days
Resolved
4+8%
vs. last 7 days
Sort by:
AlertSeverityApp / CampaignMetricTriggerValueTimeStatusActions

Severe Profit Margin Shrinkage

Estimated gross margins dropped significantly due to CPI surge

Critical

RPG Game - Android

Tier 1 Campaign

ROI (30D)
< 10%
4.2%62.0%

May 16, 2024

06:12 PM

New

Audience Saturation Alert

Frequency rose too quickly in retargeting

Warning

Adventure Game - iOS

Retargeting

Frequency (7D)
> 4.0
4.3515.6%

May 17, 2024

09:05 AM

Unacknowledged

Bid Caps Restored

Smart bidding restored default bid limits

Info

Strategy Game - Android

All campaigns

Rule
Auto Mitigation Rule
Bids reset

May 17, 2024

08:15 AM

Resolved

TikTok CVR Drop

2 điều kiện

Conversion rate (3D) fell on TikTok campaigns

Warning

Casual Game - iOS

Video Ads Campaign

CVR (3D)
Spend (1D)
< 5.0%
> $200
4.12%24.5%
$25025.0%

May 17, 2024

03:10 PM

New

Low Impression Volume

Impressions (7D) dropped below threshold

Info

Shooter Game - iOS

Brand Campaign

Impressions (7D)
< -20%
1.2M22.1%

May 17, 2024

11:20 AM

Acknowledged

Facebook Spend Alert

Meta campaign spend exceeded daily budget cap

Warning

RPG Game - iOS

Global Campaign

Daily Spend
> $5,000
$6,12022.4%

May 17, 2024

04:50 PM

Resolved

Weekly ROAS Decline

2 điều kiện

ROAS (7D) trend shows consistent drop

Warning

Puzzle Game - Android

US Campaign

ROAS (7D)
CTR (3D)
< 2.20
< 1.0%
2.0518.5%
0.85%15.0%

May 18, 2024

10:30 AM

Unacknowledged

Conversion Spike Alert

Install conversions (1D) surged significantly

Info

Word Game - US

Social Campaign

Conversions (1D)
> +30%
8,45035.6%

May 18, 2024

02:15 PM

Resolved

CPM Spike Alert

CPM (1D) surged abnormally

Critical

Strategy Game - iOS

Search Campaign

CPM (1D)
> $15.00
$18.5042.3%

May 18, 2024

01:30 PM

New

CPI Ceiling Breached

2 điều kiện

CPI (3D) exceeded target limit

Critical

Casual Game - Android

SEA Campaign

CPI (3D)
Spend (1D)
> $2.50
> $500
$2.8245.2%
$68036.0%

May 18, 2024

11:45 AM

New

Creative Fatigue Detected

CTR (3D) is below expected range

Warning

Racing Game - iOS

US Campaign

CTR (3D)
< 0.5%
0.32%36.7%

May 18, 2024

05:10 AM

Acknowledged

Rule Triggered

Automation rule has been triggered

Info

All Apps

Multiple Campaigns

Rule
Rule: Pause BidGa...
7 campaigns

May 18, 2024

05:45 AM

Resolved

Conversion Drop Alert

2 điều kiện

Conversions (7D) dropped significantly

Critical

RPG Game - iOS

Global Campaign

Conversions (7D)
Spend (1D)
< -30%
> $1,000
1,24534.8%
$1,25025.0%

May 18, 2024

06:20 AM

New

Budget Underspend

Campaign underspending budget

Info

Casual Game - Android

EU Campaign

Spend (1D)
< 80% budget
$3,21062%

May 18, 2024

06:50 AM

New

Audience Saturation

Frequency (7D) is too high

Warning

Shooter Game - iOS

US Campaign

Frequency (7D)
> 5.0
6.2324.6%

May 18, 2024

07:12 AM

Acknowledged

New Top Performer

Campaign reached top 10% ROAS

Info

Strategy Game - Android

US Campaign

ROAS (7D)
Top 10%
5.32122.5%

May 18, 2024

07:45 AM

New

Impression Drop Alert

Impressions (1D) dropped significantly

Warning

Adventure Game - iOS

US Campaign

Impressions (1D)
< -40%
128,43046.2%

May 18, 2024

08:20 AM

Acknowledged

Spend Increase Alert

2 điều kiện

Spend (1D) increased significantly

Critical

Word Game - US

Brand Campaign

Spend (1D)
CVR (3D)
> +50%
< 2.0%
$15,43068.7%
1.45%22.3%

May 18, 2024

09:30 AM

Unacknowledged

CPA Spike Alert

2 điều kiện

CPA (7D) is higher than expected

Warning

Puzzle Game - Android

Global Campaign

Daily Spend
CPA (7D)
> $500
> $20
$62024.0%
$27.4537.3%

May 18, 2024

09:42 AM

New

ROAS Drop Alert

2 điều kiện

ROAS (7D) dropped below target

Critical

Racing Game - iOS

US Campaign

Spend (1D)
ROAS (7D)
> $100
< 2.0
$12020.0%
1.4228.9%

May 18, 2024

10:15 AM

New
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AI CopilotBETA
👋How can I help you today?
Why did ROAS drop in the last 3 days?
ROAS dropped 9.6% in the last 3 days due to:
  • Creative fatigue in 7 creatives
  • Increased CPI in TikTok Android (+18%)
  • Higher competition in US (auction competition +23%)
  • Decreased CTR in Meta placements (-14%)
Recommendations:
  1. Refresh or pause fatigued creatives
  2. Adjust bids for TikTok Android
  3. Scale best performing US campaigns
Which campaigns should I scale?
Based on our analysis, these campaigns have high scaling potential:
1.
M
Adventure iOS US
Potential ROAS lift: +22.4%
2.
T
Puzzle Game TikTok
Potential ROAS lift: +18.7%
3.
M
Word Game US
Potential ROAS lift: +15.3%